Always
Our global marketing class features cases presented by a student group every week, complete with beautifully-designed powerpoint presentations and suggested marketing solutions. As some of the products were quite interesting, there has been a trend in bringing in product samples. We did a case on MontGras winery, and so brought in wine for tasting in the class. Did I mention the Heineken case, where the team brought a beer for every class member? And how at 10:30am, if you glanced around the classroom, you saw every class member with a green heineken bottle in front of them, complete with the prof taking a swig! Quite amusing.Well the finale was a group of guys (ok and one girl) doing a case on Always in Russia. If you dont know what type of product Always is, you won't understand the amusement at many of the macho guys getting up there and describing marketing this product. Anyway a highlight was towards the end when our classmate pulled out a sample, poured blue liquid on it a la the commercials, put it on a chair and asked the professor to sit down on it!!! Classic moment. We all cringed but the guy did it....and to the credit of P&G's product, he remained completely dry. Needless to say the prof was amazed.
Never a dull moment.
posted by Jen @ 12:05 AM
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